Tim Hortons Is Getting Into The Toy Bizz With New Barbies

                                     

This article was written by Rachel

This is quite an intriguing pairing. Tim Hortons toys are an actual thing that you can buy now and they have a hockey theme of course. There are hockey-playing Barbie dolls and collectible mini sticks.

The coffee chain is making their toy debut with new Barbies but you can't buy them over the counter or at the drive-thru just yet.

While they are being sold at Toys "R" Us Canada, there are only white versions of the doll.

Tims won't be selling them at locations across the country until both black and white hockey player Barbies are available.

According to The Canadian Press, Tims only planned to launch one doll as part of an initiative to get girls involved with the sport but that changed following recent protests about anti-black racism.

So the launch of the toy at coffee shops in Canada has been pushed to try and make the toy more diverse.

Mattel, the maker of Barbie, was asked to rush the production of the black doll and is on board with it.

When available, both will be decked out in hockey gear and come with a jersey that has Tim Hortons written on it, a helmet and a stick. 

That's not the only toy coming to the market. 

To celebrate the Stanley Cup Playoffs, there's a new collection of limited edition mini versions of the sticks that NHL players use during games.

They're all 5.5 inches tall and come in a locker box that features either Sidney Crosby, Nate MacKinnon, Mitch Marner, Connor McDavid, Alex Ovechkin or Carey Price. 

They are currently available at Tims locations across Canada for $5.99.

Tim Hortons delays hockey Barbie rollout to rush production of Black doll

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Barbie is getting ready to hit the hockey rink with an assist from Tim Hortons.

But a Tim Hortons spokesperson said its restaurants won't be selling the pint-sized plastic hockey players until both Black and white versions of the doll are available.

Solange Bernard, the chain's head of marketing communications, said it started working with Mattel last year to roll out a hockey-themed Barbie as part of a charitable initiative aimed at getting girls involved in the sport.

Bernard says the plan was originally to launch one doll, but amid the protests against anti-Black racism in recent months, Tim Hortons decided to delay the launch to make the product more diverse.

She said the company asked Mattel to rush the production of a Black version of the Barbie doll, which comes with a Tim Hortons jersey, helmet and hockey stick.

Bernard said Mattel was on board with the plan, but had its own retail commitments to meet, so the white version of the doll can be purchased in toy stores while her Black counterpart is still being manufactured.

She says both versions of the doll will be available for purchase at Tim Hortons restaurants in November, and the proceeds will be donated to Hockey Canada Foundation initiative, which is aimed at getting girls on the ice.